Big Data & ECommerce
Ecommerce sales expected to reach $4 Trillion in 2020 (14.6% of retail spent).
1 Second Truth: 55k G Searches, 2k Skype Calls, 125k YouTube videos, 6k Tweets, 521k FB messages, 2.5mi emails!
51% of retailers are unable to access data and hence measure ROI incorrectly.