Increased collaboration between Ecommerce companies and AI solutions providers is already underway. Home grown AI startups are striving hard to enable their patrons provide best experience to their consumers. Ecommerce players are trying to capture significant portion of consumer spending through an intelligence mix of Marketing, Merchandising and Technological Tactic. Indian consumers are already embracing Ecommerce with great zeal. It would be fool hardy for Ecommerce players to serve the ever-growing customer base without bringing in disruption through AI.
A large Ecommerce company is already bringing the old school “Customer Sampling Strategy – Survey” powered by Artificial Intelligence and Machine Learning to know what products will sell?
From the existing data, through machine learning the company identifies what products the customers are most likely to buy. The company sends samples to these customers mostly – luxury cosmetics, nutritional products, gourmet snacks, pet food and more. These customers later buy these products.
Basic AI applications in Indian Ecommerce space exist, however the players need to take it to next level in order to be able to compete against global Ecommerce companies. One of the significant challenge’s is breaking the language barrier. Deepening engagement with shoppers in local languages is imperative. Most of AI solution providers are AI Washing companies as do not have apt skills and knowledge to effectively make an AI tool for their patrons. Hence it is of great value, that the current workforce is upskilled to latest AI technologies.
